Social Constructionism: How sociocultural and historical contexts shape individuals and the creation of knowledge; How individuals create themselves
Application - This theory is particularly important to community development work, because context is critical in how anyone sees the world. As someone from rural Indiana, I might see the world very differently than someone from Detroit, and this is something I must always keep in mind when working with a new community. I must deconstruct my social constructs in order to see things a new way.
Adaption - This theory can be applied to the field of marketing. The goal of marketing is to sell a product or idea, and smart marketers will target their messages differently in different contexts. People in the deep south might be more responsive to certain types of messages than people in midwest because of their social constructs. This is why marketers do market research, in order to make their ideas and products more palatable to different markets.
apu.edu (2008). Overview of Theories of Human Behavior & The Social Environment. retrieved from from: http://home.apu.edu/~ksetterlund/2012-2013/theories%20handout%20with%20terminology.pdf
Application - This theory is particularly important to community development work, because context is critical in how anyone sees the world. As someone from rural Indiana, I might see the world very differently than someone from Detroit, and this is something I must always keep in mind when working with a new community. I must deconstruct my social constructs in order to see things a new way.
Adaption - This theory can be applied to the field of marketing. The goal of marketing is to sell a product or idea, and smart marketers will target their messages differently in different contexts. People in the deep south might be more responsive to certain types of messages than people in midwest because of their social constructs. This is why marketers do market research, in order to make their ideas and products more palatable to different markets.
apu.edu (2008). Overview of Theories of Human Behavior & The Social Environment. retrieved from from: http://home.apu.edu/~ksetterlund/2012-2013/theories%20handout%20with%20terminology.pdf
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