SWOT analysis

theory- SWOT analysis

define: the concept of reviewing a communities/ organizations strengths, weaknesses, opportunites ( for growth) and threats ( both internal and external). (Phillips and Pittman)

apply- this can be used in a variety of ways including examining the strengths and weaknesses of community but it can also be a process that community members can be involved in, in order to help prioritize the needs/action of the community.

adapt: This can also be implemented in a business context when a company is considering a major decision ( i.e. expanding or merging).