Communicative Action Theory: This theory suggests that language plays the role of coordinating the goal-directed activities of different subjects, as well as the role of a medium in the socialization of these very subjects.
(Source: Haberman, J. (1981). The Theory of Communicative Action. Translated by Thomas McCarthy. Boston: Beacon Press.)
In social work, this means introducing your self into a new community with the neighborhood leaders by hosting a block party, a potluck a dinner, or other welcoming gathering. From there, a new community organizer locates the community gatekeepers and discusses the issues of the community, as well as the skills and talents they have or other members of the community have. Then, community developers designate and delegate roles, with the help of community gatekeepers, so they each member of the community has a part to play in the revitalization of the community.
Applying it to other areas, the same thing happens when a new pharmacist joins a pharmaceutical team. He or she may get to know other doctors though golf, dinner or other outings, then discuss problems with medications and with the communication/morale of staff and administration. He or she then may designate roles and responsibilities for his or her new team to correct problems within the pharmaceutical company.
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