THEORIES OF COMMUNITY DEVELOPMENT
1. SOCIAL CAPITAL THEORY: The connections among individuals, social networks, and the norms of reciprocity and trustworthiness that arise from them. (Packham 150-1)
The way this theory can apply to community development work is in the form of an informal meeting a coffee date between two people, a party, networking in the gym or in the barbershops. From there, we utilize these connections to build a grassroots campaign to restore the community, bring jobs back into the community and put local out-of work residents back to work. The important thing is that there needs to be a lot of investment in the community.
Social capital theory applies to business startups as well. Whenever people have a special synergy and have an idea that will revolutionize the way the world works, they get other people who have similar ideas and believe in the grand idea. Just as in community development, a team is organized to launch businesses such as tech startups or fashion lines, and if enough peope have buy-in into the brand, the brand goes public and becomes successful.
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