Reception Theory

Reception Theory

Definition: "Jauss argued that literary works are received against an existing horizon of expectations consisting of readers' This new paradigm of literary criticism pays attention to the function of the reader in a process of literary experience." (Jauss, 1984)

Application: This theory is useful to understand how media can be perceived cross culturally throughout time. Also help when framing ideas to various communities each community is different so how you frame something will receive different receptions based on the community or group. 

Adaptation: The theory is commonly used in media and communications to understand how various constructs determine how individuals read media.